I was looking at Truly Rich Club's SAM Table and the one stock I noticed that looks very attractive to purchase is CEB (Cebu Pacific Air).

As of this writing, CEB’s buy below price is ₱124.80 and its closing price is ₱84.60. A quick look at these figures suggests an undervalued company considering the SAM Table’s target price of ₱156.00.

The stock looks promising to new investors so I decided to read through CEB’s financials if it really has good fundamentals because from what I’ve learned from the greatest investors like Warren Buffett, airline companies have huge SGA and Depreciation costs which makes them a little unattractive to invest with.

​I gathered data for the past 5 years to find if the company is consistently growing. So here’s CEB’s 5-year financials and the 5-year EPS.

Let's see what we'll dig through.​

CEB’s EPS doesn’t show a consistent rise. One of Warren Buffet’s criteria in a company with a durable competitive advantage is that it should have a consistent rising EPS. This is not the case in here.

CEB’s EPS doesn’t show a consistent rise. One of Warren Buffet’s criteria in a company with a durable competitive advantage is that it should have a consistent rising EPS. This is not the case in here.

To verify if expenses increased, let’s take a quick look at CEB’s Income Statement.

The 5-Yr. graph shows that the Cost Of Revenue and Depreciation & Amortization continued to increase within the 5-yr span. The SGA fell down on 2011 but gradually increased from 2011 to 2014 while the Taxes paid by CEB is erratic. When you subtract all of these to the Total Revenue, we get the Operating Income.

​Warren Buffett’s investing principle tells us that for a company to be a good investment for the long-term, it should have consistent growth on the items mentioned in the 5-yr. financial indicator graph. So by looking at it, CEB fails Warren Buffett’s standards.

​Anyway, what do the Income Statement Indicators tell about the company? Let’s have a look at it below.

To easily understand the data, I’ve computed the 5-yr. averages of the indicators.

What I can derive from these data is that CEB isn’t in a durable competitive advantage. CEB again fails Warren Buffet’s criteria.

Let’s not lose hope yet. For now, let’s see what the Balance Sheet has to say. Let’s look at the Total Receivables to Gross Profit.

TR to GP should be low in order for a company to be an attractive investment. To accurately tell if it’s low we need to compare it to other companies with the same industry. If you find it lower compared to other competitors, then the company is somewhat in a competitive edge.

Now for the Return On Equity;

The chart shows a declining RoE for the last 5-years. This is not good. As you may have read above, the EPS is also decreasing for the last 5 years. Does this mean that CEB isn’t efficiently managing its profits for the last 5 years? If that’s the case, CEB again fails Warren Buffet’s criteria.

In CEB’s Cash Flow Statement, the Capital Expenditures to Net Income percentage when computed is at 274%. As much as possible, we want companies with 50% and below percentage. So again, CEB fails Warren Buffett’s criteria.

Now I wonder why CEB is included in the SAM Table. It may be because there is a compelling reason behind it which only the analysts and experts understand.

If I’ll be given the chance to invest in CEB for the long-term, I’ll think otherwise. The fundamentals discussed above isn’t attractive enough to convince me despite having a buy rating in COL Financial’s Investment Guide and Truly Rich Club’s SAM Table.

Happy investing!​