Imagine sitting down at your computer, opening a single table, and knowing exactly which Philippine stocks to buy, at what price, and how much of your money to put in — all in under five minutes.

Sounds too good to be true? For thousands of Filipino investors, that’s exactly what the TRC SAM Table does.

If you’ve been googling about the Truly Rich Club and wondering what that “SAM Table” everyone keeps talking about actually is — you’re in the right place. In this article, I’m going to break down the logic behind the SAM Table, column by column, so you’ll understand exactly why it works. And yes, I’ll be real with you: I won’t show you the actual stocks on the list — that’s exclusive to TRC members — but I will show you the system behind it. Because once you understand the system, you’ll realize why so many beginners trust it with their hard-earned pesos.

What Is the SAM Table?

The SAM Table is the centerpiece tool of the Truly Rich Club (TRC), the investing community founded by Bro. Bo Sanchez. SAM stands for Strategic Averaging Method — a semi-passive, long-term approach to investing in the Philippine Stock Exchange (PSE).

Think of the SAM Table as your personal investing GPS. Instead of guessing which stocks to buy, researching financial statements on your own, or relying on hot tips from social media, you open the table and it tells you: this stock, at this price, with this much of your portfolio. Done.

But here’s the thing — it’s not magic. There’s real financial logic embedded in every column of that table. And understanding that logic is what separates confident investors from confused beginners who freeze up every time the market moves.

The Strategy Behind SAM: Why It Exists

Before we look at the individual columns, you need to understand the problem SAM was designed to solve.

The traditional approach to stock investing in the Philippines is called Peso-Cost Averaging (PCA). The idea is simple: invest a fixed amount every month, regardless of price. It’s beginner-friendly, and it works — but it has a critical flaw. PCA buys blindly. Whether the stock is cheap or expensive, you buy. That means sometimes, you’re putting your money into stocks that are already overpriced.

SAM fixes that. It’s like Peso-Cost Averaging with a brain.

Instead of buying blindly every month, SAM gives you a set of guardrails — price-based signals — that tell you when conditions are favorable for buying and when they’re not. You still invest regularly, but only when the price makes sense. And when the price hits a certain level, SAM tells you to sell and lock in your profit.

This creates a rhythm: buy at the right price, wait, sell at the target, reinvest. Repeat. Over 10 to 20 years, that rhythm becomes serious wealth.

The 9 Columns of the TRC SAM Table — Decoded

The SAM Table has nine columns, and each one serves a specific purpose. Together, they give you a complete picture of a stock’s current situation and tell you exactly what to do. Let’s break them down one by one.

Column 1: The Company Name (Stock Code)

The first thing you see on the SAM Table is the list of companies — the specific Philippine stocks that the TRC team recommends. These aren’t random picks. They follow SAM Rule #1: Invest only in Giants.

“Giants” in this context means the biggest, most established earning companies listed on the PSE. We’re talking about blue-chip names — companies that have proven track records, strong revenues, and the kind of staying power that lets you sleep at night knowing your money isn’t in a fly-by-night stock.

SAM also follows Rule #2: Invest in many Giants. The table typically features 20+ companies at any given time. Why? Diversification. If one sector takes a hit — let’s say banks struggle due to rising interest rates — your other holdings in property, consumer goods, or utilities cushion the blow.

The specific companies on the current SAM Table are exclusively available to TRC members. But knowing they’re blue-chip PSE companies with strong fundamentals is already a powerful filter that most beginner investors don’t apply on their own.

Column 2: Current Price

This column shows the stock’s latest market price — essentially, what you’d pay per share today if you opened your broker app right now. It’s a real-time reference point, and it’s the number you compare against Column 3 (Buy Below Price) to make your buying decision.

By itself, the current price means very little. A stock trading at ₱5 isn’t automatically cheap, and one trading at ₱800 isn’t automatically expensive. What makes the Current Price meaningful is how it stacks up against the next column.

Column 3: Buy Below Price (BBP)

This is arguably the most important column in the entire table — and the main thing that separates SAM from traditional Peso-Cost Averaging.

The Buy Below Price (BBP) is a threshold. If the current market price (Column 2) is below the BBP, you may buy. If it’s above the BBP, you pause.

Here’s the logic: the BBP is derived by applying a discount margin to the stock’s target price. This means that when you buy below this level, you’re already locking in a built-in margin of safety. You’re not buying at the peak — you’re buying at a price that gives you room to grow and still come out ahead even after transaction fees.

Why does this matter so much? Because most beginners make the mistake of buying at all-time highs, riding the hype, and then panicking when the price corrects. The BBP forces discipline. It removes emotion from the equation. You either buy because the numbers say yes, or you wait.

Column 4: Target Price (TP)

If the Buy Below Price tells you when to buy, the Target Price tells you when to sell.

SAM’s Rule #4 is: Sell at Target Prices. When the market price of a stock reaches or approaches its Target Price, TRC sends a sell recommendation. Members lock in their profit, exit the position, and free up capital for the next opportunity.

This is the counter-intuitive part that trips up many beginners. Most people hold stocks forever hoping they’ll “go higher,” or they sell in a panic when prices drop. SAM flips the script: you have a pre-defined exit point. When the stock reaches it, you sell — no emotion, no second-guessing.

But here’s the catch: Target Prices can be updated. Sometimes a company’s fundamentals improve — new contracts, better earnings, sector tailwinds — and TRC analysts revise the Target Price upward. In those cases, the recommendation might shift from “Sell” to “Hold” because the stock still has more room to grow. It’s not a rigid formula — it’s a guided, living system.

Column 5: Expected Growth (%)

This column shows the potential gain you can expect if you buy the stock at or below the BBP and sell it at the Target Price — net of transaction fees.

Based on how the system is designed, the expected growth is always at least 15% net of fees when buying below the BBP. That’s the minimum floor. Sometimes it’s significantly higher, depending on the stock and market conditions.

Now, 15% might not sound life-changing on its own. But remember — this isn’t a one-time event. This is a cycle. You buy, you earn 15–30%+, you sell, you reinvest the gains into the next SAM stock below its BBP. Then you repeat. Over 10 to 20 years, compounding those returns is how ordinary Filipinos — yes, even household workers following Bo Sanchez’s guidance — have built seven-figure portfolios.

One important note: the larger the Expected Growth percentage, the longer you may have to wait for the stock to reach its Target Price. Higher gains often require more patience. That’s the honest trade-off in long-term investing.

Column 6: Maximum % of Portfolio

This column enforces one of SAM’s most underrated rules: don’t put too much into any single stock.

The Max % column tells you the maximum percentage of your total invested portfolio that should be allocated to this particular company. For example, if a stock has a Max % of 20%, and your total stock portfolio is ₱100,000, then you should not put more than ₱20,000 into that single stock — regardless of how good it looks.

This is diversification in concrete, actionable numbers. It removes the temptation to overconcentrate in a stock you love and protects you from the scenario where one bad earnings report wipes out a huge chunk of your portfolio. Even the best companies in the Philippines have rough quarters. The Max % column makes sure one rough quarter doesn’t wreck your entire investment.

Here’s a real-world example of why this rule matters: CHP (Cemex Holdings Philippines) was once on the TRC SAM Table. At the time it was recommended, it carried a maximum portfolio allocation of just 5%. And then the price tanked significantly.

Now here’s the key question: how much damage did that do to a TRC member’s portfolio?

Very little — because the Max % column had already capped the exposure. If your total stock portfolio was ₱200,000, a 5% Max % means you had at most ₱10,000 in CHP. Even if that position dropped 50%, you lost ₱5,000 — painful, yes, but not life-altering. Meanwhile, the rest of your portfolio across other Giants continued to grow.

Compare that to an investor who went all-in on CHP because they believed in the company’s story and put 40% or 50% of their capital into it. That same price drop would have been devastating.

This is the quiet genius of Column 6. It doesn’t just help you make money — it protects you when a recommendation doesn’t work out. And in investing, protecting your downside is just as important as chasing your upside.

Column 7: Dividend Yield (%)

This is one of the hidden gems of the SAM Table that beginners often overlook.

The Dividend Yield column shows you how much cash income a stock pays out relative to its current price. If a stock is trading at ₱100 and pays ₱4 in annual dividends, its dividend yield is 4%.

Why does this matter for a long-term investor? Because dividends are cash in your pocket — paid out whether the stock price goes up or down. For investors who hold a stock for months or even years while waiting for the Target Price, dividends provide a return stream in the meantime. Some TRC-recommended stocks are specifically chosen partly because of their consistent and growing dividend payouts.

This column is especially useful for investors who want passive income alongside capital appreciation — not just a lump-sum payout when they eventually sell.

Column 8: % from Target Price

This column answers a very practical question: how far is this stock from its sell point?

If a stock’s current price is ₱80 and its Target Price is ₱100, it is 20% away from the Target Price. The “% from Target Price” column does that math for you automatically.

This is useful in two ways. First, it helps you prioritize which stocks to buy when you have limited monthly capital. A stock that is 40% away from its Target Price represents more upside potential than one that’s already 5% away. Second, it serves as an early warning signal — when this percentage shrinks close to zero, it means the stock is approaching its sell point and you should be ready to act on a Sell alert.

Think of it as the stock’s “journey progress bar” — it tells you how far along the road to profit you are for each position.

Column 9: Action to Take

This is the most beginner-friendly column of all. Instead of interpreting numbers yourself, the SAM Table gives you one of four clear instructions:

• Continue Buying — The current price is below the BBP. Green light. Buy at regular intervals.
• Stop Buying — The price has risen above the BBP. Don’t add more at this level. Wait for it to come back down.
• Hold — There’s an update pending, or the TP is being revised. Wait for further TRC guidance before acting.
• Sell — The price has reached or is near the Target Price. Time to exit and lock in your profit.

That’s it. No complicated charts to decode, no financial jargon to untangle. You look at the Action column, and you know exactly what to do next. This is why the SAM Table is often described as “spoon-feeding” — in the best possible way — for investors who don’t have time to analyze stocks themselves.

The 7 Categories on the SAM Table

Here’s something most people don’t realize about the TRC SAM Table: the recommended companies aren’t just dumped into one big list. They’re organized into distinct categories — each with a different purpose, risk level, and investment goal. Understanding these categories helps you build a portfolio that actually fits your situation.

Stock Categories

1. BOSS — Bo’s Strategic Stocks

BOSS stands for Bo’s Strategic Stocks, and it’s the most time-sensitive category on the entire table. Every month, Bro. Bo and the TRC team announce one to two specific companies they’re personally buying that month. These picks are highlighted precisely because the timing matters — the opportunity is best captured during the month they’re announced.

Think of BOSS as the TRC team’s highest-conviction, right-now picks. They’re still blue-chip Philippine companies, but the recommendation carries an urgency the rest of the table doesn’t. If you’re a TRC member and you miss a BOSS announcement, you might miss the optimal entry window entirely.

2. Stocks with Bigger Cash Dividends

This category is for investors who want regular cash income — not just capital gains when they sell. TRC identifies PSE-listed companies that consistently pay out above-average dividends. For OFWs, retirees, or anyone building a passive income stream, this category is especially powerful.

You’re essentially building a machine that pays you cash while you wait for the stock to hit its Target Price. Combined with Column 7 (Dividend Yield %) in the SAM Table, this category gives you a clear picture of which stocks offer the most income right now — before you even factor in capital appreciation.

3. Mature Stocks

These are the established giants — large-cap Philippine companies that have been around for decades, have proven business models, and generate consistent earnings. They’re not going to double overnight, but they’re also not going to collapse without warning.

Mature stocks are ideal for conservative investors and those approaching retirement. Growth may be slower, but stability is higher. In SAM terms, these stocks may show smaller Expected Growth percentages (Column 5), but their dividend yields tend to be more reliable and their % from Target Price (Column 8) more predictable.

4. Young Growth Stocks

On the other end of the spectrum are Young Growth Stocks — companies that are newer, smaller, or operating in high-growth sectors. These carry higher upside potential but come with more volatility. Their Target Prices are set further away, reflecting the bigger growth runway ahead.

For younger investors with a 15–20 year horizon, allocating a portion of the portfolio here can significantly boost overall returns. The key guardrail is the Max % column (Column 6) — TRC calibrates allocation limits carefully so the higher risk doesn’t overpower your portfolio.

Additional Asset Class Recommendations

Beyond individual PSE stocks, the TRC SAM Table also covers three additional asset classes that round out a well-diversified Filipino portfolio:

REITs (Real Estate Investment Trusts)

REITs allow you to invest in income-generating real estate — malls, offices, industrial warehouses — without buying actual property. Philippine REITs are listed on the PSE and are legally required to distribute at least 90% of their distributable income as dividends, making them a favorite for passive income seekers.

It’s worth being transparent here: the REIT section of the SAM Table is currently simpler than the stock section. It lists the REIT name and the Action to Take — but it doesn’t yet display columns like the current price, Buy Below Price, Target Price, or dividend yield. For now, members will need to look up those details separately through their broker or the PSE website.

Hopefully, TRC will expand the REIT section in future updates to include the full column data the way stocks are presented. Having the current price and dividend yield right there in the table would make it much easier for members to evaluate REITs at a glance — and that would be a great improvement for passive income-focused investors.

Equity Funds

For investors who want broad diversification without picking individual stocks, TRC also includes Equity Fund recommendations. These are pooled investment vehicles that spread your money across a basket of Philippine stocks, managed by professional fund managers. Lower individual stock risk, broader market exposure — perfect as a complement to your direct stock picks.

Bonds

Finally, TRC includes Bond recommendations for members who want a portion of their portfolio in fixed-income instruments. Bonds provide predictable interest payments and are generally lower risk than stocks. They serve as an important ballast in any long-term portfolio — especially during periods of stock market turbulence when even the best Giants take a temporary hit.

The fact that TRC covers all of this — four categories of stocks, REITs, equity funds, and bonds — in a single organized table is what makes it genuinely comprehensive. You’re not getting a stock tip sheet. You’re getting a full wealth-building framework.

SAM vs. Peso-Cost Averaging: The Key Differences

If you’ve heard of Peso-Cost Averaging before and you’re wondering how SAM compares, here’s a simple breakdown:

Feature	Peso-Cost Averaging	SAM (TRC)
Buy decision	Fixed schedule, any price	Only below Buy Below Price
Stock selection	You choose (or EIP list)	TRC curated Giants list
Sell signal	None (hold forever)	Clear Target Price trigger
Guidance	None / self-directed	Full TRC table + alerts
Emotion factor	High (panic selling risk)	Low (system-driven decisions)
Time required	Low but blind	Low and guided

The bottom line? SAM is Peso-Cost Averaging with a filter and an exit strategy. It keeps the simplicity of regular investing but adds the intelligence of valuation-based entry and exit points.

Who Is the SAM Table For?

The SAM Table is designed for one type of investor: the person who wants to grow wealth in the Philippine stock market without turning investing into a second job.

It’s perfect for you if:

• You’re a working professional with limited time to research stocks.
• You’re an OFW who wants to invest back home but can’t monitor the PSE daily.
• You’re a complete beginner who doesn’t know where to start but knows you need to start.
• You want a systematic approach that removes guesswork and emotional decision-making.
• You’re tired of losing money by following random tips on Facebook.

It’s NOT for you if:

• You want to day-trade or flip stocks for quick profits.
• You’re looking for guaranteed returns (no investment system offers this — and anyone who promises it is lying to you).
• You want total independence and prefer to do all your own research.

The Human Element: What Makes SAM Actually Work

Here’s something most explainers of the SAM Table miss: the table itself is only half the equation.

What makes SAM work is the support system around it. TRC members don’t just get access to the table — they receive regular Stock Update reports (twice a month), Stock Alerts when urgent changes happen, BOSS picks (Bo’s Strategic Stocks — two specific monthly recommendations), and access to a community of investors who are on the same journey.

But here’s what most people outside TRC don’t realize: the Stock Updates are not just ordinary reports. They’re not a dry list of stocks with numbers slapped beside them. The updates often come with video explainers and well-written articles that go beyond the SAM Table itself.

In those updates, Bro. Bo and the TRC team explain the overall current conditions of the Philippine market — what’s driving the PSEi up or down, which sectors are showing strength, and which ones to watch. They also cover global market events that can directly affect your Philippine portfolio: interest rate decisions by the US Federal Reserve, geopolitical tensions, commodity price movements, currency fluctuations — the kind of macro context that most beginner investors would never connect to their stock holdings on their own.

And critically, the explainers don’t just inform — they tell you how to react. They walk you through what the news means for your specific portfolio, what the right move is, and just as importantly, what the wrong move would be. This is invaluable because the most expensive investing mistakes aren’t made by people who don’t know enough — they’re made by people who panic at the wrong moment, or get greedy at the wrong time. Having a calm, reasoned voice explaining the situation and telling you “here’s what you should and shouldn’t do right now” is the difference between a rational investor and one who makes costly emotional decisions.

That ecosystem matters deeply. Investing is hard, not because the math is complicated, but because emotions are complicated. Fear during market crashes. Greed during bull runs. Doubt when your portfolio is temporarily in the red. Having a guide, a system, and a community around you is what keeps you on track when the market gets scary.

Bo Sanchez famously shared the story of his household helpers who became millionaires by following SAM consistently over several years. They weren’t finance majors. They didn’t understand P/E ratios or technical analysis. They just followed the table, trusted the updates, and stayed the course. That’s the power of a well-designed investment framework combined with ongoing guidance — in the hands of disciplined ordinary Filipinos.

Reading the SAM Table: A Practical Walkthrough

Even though I can’t show you the actual current stocks and prices (those are for members only), I can walk you through how to use the table once you have access.

Step 1: Look at the Action Column First

Start on the right side of the table. Check which stocks have “Continue Buying” as their status. These are your candidates for this month’s investment.

Step 2: Check the Expected Growth

Among the “Continue Buying” stocks, look at the Expected Growth column. Choose the stocks that match your time horizon. Remember: bigger expected growth often means longer waiting time.

Step 3: Verify the Buy Below Price

Check the current market price against the Buy Below Price. If the current price is lower, you’re in the green zone. Buy. If it’s higher, the action column should already say “Stop Buying” — but it’s good practice to verify yourself.

Step 4: Check Your Maximum Allocation (Column 6)

The SAM Table’s Max % column tells you the maximum share of your portfolio any single stock should take. This enforces Rule #2 (diversify). No single stock should dominate your portfolio — stick to these limits even when you’re excited about a particular company.

Step 5: Execute and Move On

Place your buy order through your stockbroker — whether it’s COL Financial, BDO Nomura, BPI Trade, or any PSE-licensed broker. Once the order is filled, move on. Don’t obsess over daily price movements. The SAM system is designed for investors with a 10 to 20-year horizon.

Common Mistakes SAM Beginners Make (And How to Avoid Them)

Mistake #1: Buying above the Buy Below Price

This defeats the entire purpose of SAM. If the table says Stop Buying, it means the stock is priced above the margin of safety. Patience is a discipline, not a weakness.

Mistake #2: Ignoring Maximum Allocation

Just because you love a stock doesn’t mean you should put 50% of your money into it. The allocation limits exist to protect you.

Mistake #3: Not Updating with TRC Alerts

The SAM Table is a living document. Prices, Target Prices, and recommendations change. If you use an outdated table and miss a Sell alert, you could miss your exit window entirely. Stay current with your TRC updates.

Mistake #4: Selling in a Panic Before Target Price

Markets go down. That’s not a bug — it’s a feature for SAM investors. When prices drop below your BBP, it’s actually an opportunity to buy more and lower your average cost. Selling in a panic at a loss goes against everything SAM teaches.

“Isn’t the TRC SAM Table Just COL Financial’s Stock Picks?”

This is one of the most common questions — and misconceptions — about TRC. The short answer is no. But let’s unpack why, because the nuance here actually reveals something important about the value TRC provides.

First, the connection: Bro. Bo Sanchez’s investing mentor is Edward Lee, the founder of COL Financial — one of the Philippines’ largest online stockbrokers. That relationship is well-known and openly acknowledged by TRC. COL Financial also publishes its own stock recommendations through its Investment Guide (Fair Values and Buy Below Prices) and its monthly “COLing the Shots” report. So yes, there is some overlap in the companies covered, and in some cases the numbers are in the same ballpark. But they are not the same thing.

Here’s the breakdown of what makes them different:

Feature	COL Financial	TRC SAM Table
Primary purpose	Stock brokerage + research tool	Guided investing membership
Stock picks source	COL analyst team	TRC team (informed by mentors incl. Edward Lee)
Buy Below Price	Provided (based on FV discount)	Provided — values may differ from COL’s
Target Price	Fair Value estimate	SAM-specific Target Price (may differ)
Investing strategy	Peso-Cost Averaging (EIP)	Strategic Averaging Method (SAM)
Sell signal	No explicit sell trigger	Clear Target Price sell recommendation
Max % allocation	Not specified per stock	Explicitly stated per recommendation
Dividend yield column	Not in EIP table	Included in SAM Table
% from Target Price	Not provided	Included — shows how close to exit
Market context	COLing the Shots report (technical)	Video explainers + articles (beginner-friendly)
Tone & language	Technical / analyst-style	Conversational, simplified, beginner-friendly
BOSS monthly picks	Not available	2 high-conviction monthly picks
REITs / Bonds / Funds	Available separately	Consolidated in one SAM Table
Spiritual / mindset content	None	Included (Bo Sanchez’s framework)
Cost	Free (with COL account)	Monthly membership fee

The most important distinction is this: COL Financial is a brokerage platform with a research tool attached. The TRC SAM Table is an investing system with a curated strategy, explicit entry and exit rules, portfolio allocation limits, and an ongoing support structure built around it.

A useful analogy: COL Financial gives you a map of the road and the traffic conditions. TRC gives you a GPS with turn-by-turn directions, a co-pilot explaining why you’re taking each turn, and a community of passengers on the same journey.

Both are valuable. In fact, most TRC members use COL Financial (or another PSE-licensed broker like BDO Nomura or BPI Trade) as the platform to actually execute their SAM trades. They’re not competing products — TRC tells you what to buy and when; COL Financial is where you go to actually buy it.

The real advantage of TRC over relying on COL’s research alone is the decision layer. COL will give you numbers. TRC tells you what to do with those numbers, in plain language, with a clear strategy, and with the emotional support to stick to that strategy when markets get turbulent. For a beginner Filipino investor, that difference is enormous.

You might find old screenshots of the SAM Table floating around on blogs or Facebook groups. Here’s the honest truth: those are outdated and potentially dangerous to use.

The SAM Table is updated regularly. Stock recommendations change. Buy Below Prices are revised as company fundamentals shift. Target Prices are upgraded when businesses outperform. An old table is not just unhelpful — following it could lead you to buy stocks that are no longer recommended, miss sell signals that have already been issued, or invest in companies that have been removed from the list entirely.

The only way to access the current, accurate SAM Table is to be an active TRC member. There’s no shortcut.

Is TRC Membership Worth It?

I’ve written a detailed review of the Truly Rich Club that covers everything from the membership benefits to the actual investment outcomes. You can read it here: Truly Rich Club Review 2026 — Is Bo Sanchez’s Membership Still Worth It?

But the short answer? If you’re a beginner Filipino investor who wants structured guidance without paying for a personal financial advisor, TRC offers exceptional value. The SAM Table alone — giving you vetted stock picks, entry prices, target exits, and allocation guidance — is worth far more than the monthly membership fee when you consider the time, mistakes, and money it can save you.

Frequently Asked Questions About the TRC SAM Table

Final Thoughts

The TRC SAM Table is one of the most practical investing tools available to Filipino retail investors today. It takes the complexity of stock valuation — Buy Below Prices, Target Prices, diversification limits, action signals — and distills it into a clean, easy-to-follow format that any beginner can use.

But the table is only as powerful as the person using it. Understanding the logic behind each column — knowing why you only buy below the BBP, why you hold until the Target Price, why you cap allocation per stock — is what transforms you from someone following instructions into someone who actually understands what they’re doing with their money.

And that understanding? That’s the foundation of real financial confidence.

Whether you’re just starting out or you’ve been investing for a while and feel lost, the SAM system is worth exploring. The structure it provides is genuinely one of the best beginner frameworks in Philippine investing today.